Hundreds of theaters showed the latest over-priced holiday movie, Red One. This was not one of them.
The Cinemark Century Riverside 12 in downtown Reno showed its last movies this past November 14. The movie chain had announced a while ago it would end its lease at North Sierra Street after losing customers to its two other Cinemark theaters. The appeal of watching a movie near the Truckee River just faded after more than 20 years.
Here are some pictures, like the schedule of the last set of showings:
a sign for a movie that is never coming:
a sign of what is not to come...
and of course, the final ticket...
There wasn't a massive number of customers hoping to get one last look at the theater. Maybe it's because hardly anyone knew about it. The website barely mentioned it but certainly said one theater was going to get improvements including an XD screen. There should have been more publicity before the big closing night.
I've been there more often than the other two Cinemarks, only because it's closer to my house. If there are any special memories about the place, there was the time I saw a special Rifftrax showing the height of COVID. There have been some "accidental" private screenings, but the biggest was when a sneak preview got cancelled because the movie file was damaged. Got two free tickets I still haven't used.
At least it's good news for the Galaxy theater near the Nugget (also a former Cinemark theater) in downtown Sparks. It has some advantages including premium screens along with beer and wine. The Cinemark in Reno was old-fashioned as far as offerings were concerned. Another Cinemark two miles away has beer and wine plus self-serve soda. The writing was on the screen.
Hopefully someone will bring back movies to downtown Reno. The city needs more investment in downtown, and maybe another Galaxy or even AMC will help the area. It'll be a long time, though.
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